How To Do The Impossible is the title of Andy Nulman’s
excellent and very inspiring book. As I read it, and later spoke with
him, it became very clear that here is a person who makes every
so-called impossible challenge become possible. One of his beliefs is:
“To do the impossible you’ve got to think it already done.”
Stop reading for a moment and think about it. It is really quite
Born and raised in Montreal where he still lives, Andy Nulman has been
creating major media projects for over 30 years. His best-known project
started out on a shoestring 25 years ago when against all odds he and
Gilbert Rozon staged the now world-famous Just for Laughs International
Comedy Festival. They flirted with bankruptcy on an ongoing basis year
after year as the event grew from a two-day event to its present
month-long festival. Andy knew to survive they needed a major corporate
sponsor and a major U.S. television network to buy the series. He was
told it was impossible. But he proved everyone wrong when he signed both
in one year.
Just for Laughs is now seen in TV syndication in over 65 countries. That
in itself should be enough to satisfy one person. Not Andy Nulman. His
fertile creative mind envisioned great things in the Internet
revolution. With his friend Garner Bornstein they founded an Internet
content company called Eyeball Glue. They soon realised its limitations
so they switched gears to concentrate exclusively on mobile media. In
2000 they founded the revolutionary company Airborne Entertainment, a
company now best known for ring tones and video games.
As Andy says, “Dick, we were in the business before there even was a
The impossible occurred again for Andy and Garner when in June 2005 a
Japanese company paid them $110 million for 85 per cent of their
company. Garner and Andy remain with the company as CEO and president.
Andy Nulman — don’t ever tell him it’s impossible, because in Canada
everything is possible.
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